Content marketing, a magic recipe to getting instant success for your business.

Is that how you perceive content marketing?

Well, it’s not exactly that simple.

Over the years, content marketing has evolved dynamically, and there’s more waiting for us in the future.

So, ride along. Who knows, you might be surprised by the knowledge we are about to share!

Content Marketing: An Everchanging Paradigm

It started as a way to rank in search engines. Since Google has consistently been the largest search engine in the world, most of the content marketing is done to cater to Google.

But Google’s algorithms are the reason why the content marketing industry is changing, growing and evolving.

So, if you’re someone who doesn’t like changes, it might be time to break away from that kind of monotony.

In the past few years, Google has supposedly suppressed the organic results to improve traffic within its system. As a result, it’s now more difficult than ever to hit the first page of the ranking.

To understand the struggle, let’s put some things into perspective.

To start off, we need to understand the fact that content marketing has been around much longer than the internet.

Nowadays, when we think of content marketing, we instantly think of blogs and articles.

But the dynamic of content marketing is much wider than a few blogs.

Content marketing has come far. Google has perfected its algorithms to pick quality content from billions of them out there.

If you’re determined to showcase your portfolio to your audience, you must be more organized and more creative to gain your place.

Does Everything Come Down to Keywords?

Whenever there is any discussion on content marketing, keywords come associated.

“Keywords”, simply a technical term to refer to the words that you type into your Google search bar.

Keywords have been playing a major role in creating impact because that’s what mattered the most. At least up until now.

The days where you fill up your content with meaningless keywords are gone.

With Google getting smarter, black hat SEO is pushed behind the shadows.

The audience has become much more aware of their content consumption, and their needs must be met in order to get a good ranking.

And that means avoiding unnecessary keyword-stuffed content.

Although keywords still remain the most important variable in content marketing, only the way of presenting them has changed.

Now, you must do proper keyword research to understand your audience on a deeper level and curate content that actually matters.

Using keywords in a meaningful way and connecting with the audience is the new way of content marketing.

The Old Way vs The New Way

There was a time when content marketing mostly relied on organic reach.

You create good quality content, and the search engine algorithms would eventually pick up the content.

But as competition has become fierce, the old trend is dying.

Now, organic reach has become too slow.

To cope up with the world, you must expand your channels to bring in more traffic.

Or, you can invest in social media advertisements to reach more people.

The new way brings in much more competition to the table and right now, it’s about the survival of the fittest.

If you think you are falling behind, it’s time to catch up!

The Stats to Change Your View on Content Marketing

Don’t believe us?

Here are some stats to blow your mind.

• Content marketing generates 3 times more leads at 62% less cost when compared to other marketing tactics.
• There are over 440 million blogs on the internet. The number goes over a billion Medium, Tumbler, and other similar platforms are considered.
• While 8 out of 10 people read the headline of content before clicking, only 2 out of 10 make the click.

How Can You Adapt to the changes?

So, you want to improve your content marketing strategy.

The first and foremost task for you would be to understand what is wrong with your marketing strategy in the first place.

Are you following the trend or starting the trend?

Are you writing about something that has already been written by someone?

Crafting new ideas and new content is the only way to go forward at this point.

While Google will evaluate the quality of the content, people’s opinions should matter more to you.

When you craft something unique and new, you get the extra attention that no one is willing to spare nowadays.

So, let us help you in changing your marketing strategy for the content. Implementing them might take some time, but the results will be well worth it.

• Content Curation

Content curation is a topic we think doesn’t get enough attention.

Curation means you take only the best and communicate it with your audience.

The goal here is to connect with the audience rather than trying to sell your products.

The more you connect, the more the customers will start to trust. And trust goes a long way in content marketing.

• Redefining Your Sales Funnels

Sales funnels are very important because that’s how you generate leads.

Remember, Google might be your primary platform, but it’s not the only one. You must utilize social channels as well to bring in more people.

This might sound very similar to how we used to create sales funnels. Yes, the basic idea is still the same. You just changed the way of portraying and connecting to your audience.

• Generate Content Ideas from Keywords

Don’t go the other way. Create content ideas from the keywords that you want to focus on.

It will become much easier to incorporate the keywords when you do so, and it becomes easier for you to offer something unique to your audience as well.

Some Tools to Help you Along the Way

You cannot take on the world on your own. We all need help from time to time.

You, as an entrepreneur, need help too. So, don’t go overboard with thinking and take some help from these tools.

• Ubersuggest

A tool created by none other than Neil Patel.

It’s a free keyword search tool that offers helpful insight into keyword discovery.

You can then proceed to content ideas where you can generate ideas depending on the keyword. You get insights like search volume, cost per click, SEO difficulty, etc.

• Buzzsumo

It’s another great platform where you can find what’s trending around the world.

You can discover the content that’s been most liked, shared, or commented on and understand what the audience likes.

• Google Trends

It’s a very simple tool developed by Google to give you search trends on the go.

You can know which terms are getting the most reach and engagement.

You can filter your searches by categories and even know the search trends for a specific day.

• SurveyMonkey

It’s an amazing tool to use for content marketing if you have an existing audience.

You can just create a free survey and ask your audience what they would like to see next. The more results you get, the more insight you can gain from your audiences.

These tools are mostly free. You can find paid variants of other tools that perform even better.

These tools are very simple to use and can take your content marketing to the next level.

Old Content Still Work!

While the purpose of this post was to get you up to date with what’s changing in the industry, you might be thinking that there are people who still rely on organic results.

Don’t get us wrong, organic content still works, but it needs substantially more time to show results.

The organic results that you see on the first page are either very old or were unique at the time they were written.

Final Words

Content marketing will remain relevant as long as the internet exists.

But the ways of marketing and channels might change with time.

Now, the content marketing industry is going through a change, and the future is waiting for us.

If you want writers who can take care of your content marketing needs with a wide variety of niches covered, feel free to reach out to us.